This unit specifies the skills and knowledge required to promote property management products and services. It includes identifying opportunities for greater relationships within the agency and opportunities for improvement in current property management services, monitoring client satisfaction and the provision of client care to build loyalty with existing clients, developing and implementing strategies, and communication and promotional services, to develop the agency’s property management services.

State or territory licensing requirements may apply to this unit, which is an elective unit (Property Management Business Development) forming part of the qualification CPP41419 Certificate IV in Real Estate Practice.

At the end of this unit, you will be able to:

• Optimise relationships within the agency

• Analyse real estate practice

• Optimise business development strategies

• Establish business development resources

• Initiate relationships with potential clients

This unit is available for NSW only.