CPP51122 Diploma of Property (Agency Management) elective unit

This unit of competency specifies the outcomes required to develop and implement a marketing strategy to position the agency in the property market. It does not cover marketing required for individual properties.

This unit is an elective topic for the qualification CPP51122 Diploma of Property (Agency Management).

At the end of this unit, you will be able to:

• Undertake market research

• Develop marketing strategy

• Implement marketing strategy

• Review and adjust marketing activities

• Select and promote agency services